Our Why, Mission,
Vision & Values

 

Our why:

Human ingenuity is at the core of competitive advantage.

World Economic Forum Logo

These are the top 5 skills needed for growth in 2025, according to the World Economic Forum:

  • 1 Analytical thinking and innovation
  • 2 Active learning and learning strategies
  • 3 Complex problem-solving
  • 4 Critical thinking and analysis
  • 5 Creativity, originality and initiative

Source: Fututre of Jobs Survey 2020, World Economic Forum.

Our mission:

To empower everyone to achieve more by transforming thinking, creativity and learning.

Ayoa's mission
Our vision

Our vision:

To help our customers change the world for the better by amplifying their ability to create, learn, and reason.

Our Values

In addition to the core values of integrity, respect, compassion, and honesty, we have our own 7i’s of Value that we measure ourselves against and they are:

 

Inclusive

Inclusive

We help everyone, neuro-diverse and neuro-typical

Inclusive

Inventive

We deliver powerful & fun creativity

Inclusive

Improvement

We drive innovation and action

Inclusive

Impactful

We drive innovation and action

Inclusive

Individual

We are human-centric, accepting all people are unique

Inclusive

Intelligent

We enhance cognitive intelligence

Inclusive

Inspire

We do what inspires people to achieve more

 

 

Ayoa mind mapping

The History

OpenGenius was established in 2006. Chris Griffiths worked with Tony Buzan, the inventor of the Mind Map, to develop the iMindMap desktop mind mapping tool.

Chris also grew the ThinkBuzan Mind Mapping network to over 1000 licensed instructors worldwide. Many of whom he personally taught.

In 2019, Ayoa was launched, with focus being to provide a fully neuroinclusive mind mapping solution that would work in real time across multiple platforms and devices.

OpenGenius is headquartered at Tec Marina, a 22,000 sq ft tech hub in Wales, built by Chris and his wife Gaile to provide a creative workspace for innovative companies.

Find our more about Chris here . . .

Tec Marina

 

More than just technology

Ayoa is more than just tech

As world leaders in innovation, we’ve built Ayoa to be much more than just a tool for ideation and task management – it is a whole new way of achieving your goals.

Through our global training and powerful software solutions, we are on a mission to educate, motivate and facilitate practical innovation into your everyday – so you can dare to achieve more.

 


 

CBS News

“The most unique twist on task management I’ve ever seen”

TechCrunch

“Visually-oriented people – this layout boosts productivity”

lifehacker

“Turns your tasks into an awesome venn diagram”

PCWorld

“A more intuitive way to manage workloads”

 

 

 

Stars

Average rating of 4.5 stars from 1,000+ reviews
across the Apple App Store, Google Play and Capterra